Recently, I came across this advertisement at MRT stations.
And it's absolutely hideous! But let's just dissect why this monstrosity irks the senses. First, you have BANGS! on a guy! I would assume that with so much money to spend on the clothes, he could at least afford a haircut more decent than what his mother could do with a bowl.
Then, the many layers of clothing just look weird. C'mon, this is an advert in Singapore, where a mankini is sufficient. Maybe they don't wanna spend money on different on models for the different pieces of clothing, and hence all the clothes on one guy. This is way too cheapskate.
2 black bags of around the same size! What's the purpose of that? If I were a security officer at the MRT, I would make sure I tear apart the bags. What use could there be other than to leave one of them behind as a bomb and to continue to go to work?
Anyway, this guy looks ill at ease with all the stuff on. I think the whole look will be more congruent if he's given a changkoe and some work overalls. And maybe some sheep would be good. Hm I wonder what's the background supposed to be? An airport? Well if he's gonna get run over by a plane and die, I suppose he'd want all his possessions with him. This Picard advertisement sucks without a doubt.
In Shanghai, I had the chance to go to their bookstores, some of which had some great books on web design. So being a cheapskate, I decided to just jot down some webstores used as positive examples in the books, on my handphone. The tragic thing is that most of these webstores no longer exist, which may simply be proof that, having a nice website might not be that important after all!
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