Just want to know whether it's me who has a perception problem or Giordano designers with their CHEER YOU UP campaign. I don't feel cheered up by the shirt, it looks like a dead guy with a smile.
The only customers I can think of are necrophilics, who hopefully aren't in abundance in Singapore. The whole idea of cheering up the living with the dead seems to have originated from Korea, where MC Yoo and Jang Dong Gun are endorsing the idea. But i seem to be the odd one out who doesn't like the shirt, because when i google "cheer you up giordano" all that comes out are the marketing campaigns, desperate angmohs looking for the shirts and even offering to buy second hand ones cos the shirt's mostly meant for asia, and other random people exhorting about how cute the shirt is. I scrolled through 5 pages of 10 results and there's not a single criticism of the shirt. Fucking incredible. And I stopped looking after 5 pages because I give up on you, world.
It creeps me out but because Giordano is all over Singapore, and occasionally people buy it, I'm forced to see this shit. Frankly, all this shows is that Giordano has a very good marketing department in that they can sell a t-shirt with a lousy design that doesn't make sense for a decent price, which is more than we can say for a lot of talented designers. So seeing how giordano has pimped their shirts, we at talkcocksummit are more than inspired to make our own and cheer you up. Stay tuned.
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